There are houses that have won the title of "China's 500 Most Valuable Brand", the only smart home industry!
Release time:
2024-07-11 11:33
Source:
On June 19, the 2024 (21st) "World Brand Conference and China's 500 Most Valuable Brands Conference" hosted by the World Brand Lab (World Brand Lab) was held in Beijing. The conference released the list of "China's most valuable 500 brands" in 2024.
With its outstanding performance in market share, brand loyalty and brand leadership, you House has been on the list and is firmly the only one in the smart home industry, with the 19.351 billion brand value, with a year-on-year increase of 16.57, ranking 380. The fact that it has been on the list and is the only one in the industry demonstrates the continuous rise in the value and influence of the real estate brand, and it is also a proof of its continued leadership in the smart home field.
Once again on the list of brand value continues to rise
The World Brand Lab was initiated by Professor Robert Mundell, the winner of the 1999 Nobel Prize in Economics, and served as the first chairman. It is a leading international brand value research institution. At present, the World Brand Lab has released "The Most Valuable Brand of Chinese 500" for 21 consecutive years, and its authority and credibility have become the benchmark for demonstrating the image of Chinese brands.
As a leading enterprise in the field of whole-house customization of smart home scenes, the brand value of some houses has been continuously advanced for two years, with 19.351 billion brand value once again on the list, up 16.57. You House takes technological innovation as the endogenous driving force for brand development, constantly expanding the influence and leadership of smart home brands in China, and creating a strong "engine" for industry change ".
Industry leadership stems from deep cultivation of technological innovation
Dr. Stephen Vogg, Honorary Professor of Marketing at Oxford University and Chairman of the Academic Committee of the World Brand Lab, believes that brand managers must use the driving force of technology to coordinate corporate management, promote business development, redefine brand building models, and enhance brand value and Competitiveness.
The application of the Internet of things and artificial intelligence technology in the personalized design, research and development, production, sales and installation services of customized household products, with technology research and development and innovation as the main starting point, in-depth cooperation and scientific research platform, participating in the formulation of a number of relevant national standards and industry standards in the industry, and has formed 677 core technology patents.
For example, technologies such as "overall intelligent living room function system", "intelligent home voice control system capable of human-computer interaction", "sterilization cabinet cabinet" and "intelligent living room electrical appliance integrated control system" have been applied to customized products of the whole house such as intelligent TV cabinet, intelligent wardrobe, intelligent entrance cabinet and intelligent cabinet, helping to land the intelligent space with higher scene freedom, service personality and humanistic care.
(* There is a smart unmanned kitchen with a house, which can realize intelligent control of the whole scene)
Channel leading to accelerate the transformation and upgrading of the industry
In the forefront of the smart home industry and the important areas of industrial demand, there is a house power channel integration to accelerate the competition for the home market, its own house, Haier whole house home, Boloni well-known brands hand in hand with the three-wing bird scene custom brand, to create a home appliance home integration solution, to create the core competitiveness of the whole house intelligent scene.
At present, the number of terminal contacts for the integration of housing scenes has exceeded 1200, and the channel network covers more than 30 provinces, autonomous regions, and municipalities across the country, providing hundreds of thousands of users with customized solutions in all fields.
In addition, through the functional chain of "headquarters-manufacturing base", Youwu has four production bases in Shandong Jinan, Hebei Shenzhou, Hubei Xianning, and Jiangsu Suzhou throughout the country. Through independent research and development, upgrading and transformation, it is the first to realize home customization products in China. Large-scale flexible production improves the level of personalization, digitalization and informatization of home intelligent manufacturing.
In the next step, there will continue to deepen scientific and technological innovation, expand integrated and personalized intelligent products and scene applications, continue to lead the high-end smart home market, and open up new boundaries for brand building.
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