As it enters its tenth year of entrepreneurship, Shaohaihui kicks off 2026 with a strong start.


As we enter the inaugural year of the 15th Five-Year Plan—and the tenth anniversary of Shaohaihui’s founding—2026 will be a pivotal year for the company’s innovative transformation and its ascent to a new level.
Going all out to sprint toward 2026, Shaohaihui is brimming with determination and firing the first salvo.
Recently, the Shao Hai Hui 2026 “Strong Start” kick-off ceremony was held. During the event, the company’s various business segments reviewed last year’s operational performance and unveiled their 2026 strategic roadmap, focusing on enhancing delivery‑integration competitiveness, industry‑specific differentiation, smart‑technology capabilities, and platform‑system strength. With a strategic approach centered on “building capabilities, strengthening systems, and expanding resources,” the company will prioritize areas such as new‑material‑driven industrial transformation, intelligent digitalization, online channel development, and the establishment of a world‑class supply chain, thereby fully advancing its strategic transformation and reaching a new stage of growth.
Looking back, Shaohaihui has strategically focused on sectors such as smart living and new materials to drive its transformation, further strengthening the competitiveness of its core businesses like smart living while actively expanding into emerging areas within the new materials space. This approach has successfully paved the way for a second growth trajectory, providing robust support for the company’s full-year performance and the successful implementation of its strategic transformation goals.
In terms of scale leadership, Shao Hai Hui has diversified its market expansion and further optimized its customer mix. Domestically, it has broadened its reach into niche segments such as state-owned and centrally administered enterprises, large corporations, hotels, health‑and‑wellness providers, and major infrastructure projects, with the proportion of A‑tier premium clients continuing to rise and contracted deal sizes steadily expanding. Internationally, aligning with the country’s new policy direction on opening up and leveraging the locational and trade‑facilitation advantages of the SCO Demonstration Zone, the company has successfully broken into the Southeast Asian market, achieving a significant foothold in the global home‑furnishings sector.
In terms of industrial transformation, the new materials segment has successfully pioneered a new market for carbon‑ceramic two‑dimensional electrothermal materials, leveraging Fudan University’s technological expertise to achieve commercialization and expanding into applications across home furnishings, mobility, aerospace, and other sectors. Meanwhile, magnesium alloy-based new materials have strengthened their competitive edge in automotive and electric‑vehicle lightweighting, securing large‑scale project awards from leading companies and experiencing rapid scaling.
In the retail and technology transformation segments, we capitalized on the opportunity to include home‑improvement and kitchen‑and‑bathroom products in the national subsidy program, leveraging integrated online‑offline strategies to drive order volumes to a new record. Guided by the “good home” standard and closely aligned with customers’ personalized needs, we deepened our product‑innovation efforts, steadily increased the share of smart‑home offerings, and expanded profit margins.
By steadfastly pursuing entrepreneurship and innovation, and by fostering an ecosystem of innovation incubation, the Shaohaihui platform has continuously enhanced its capabilities, giving rise to wave after wave of “hidden champions” and cutting-edge technology enterprises, thereby injecting strong momentum into the innovation and upgrading of local industries and the home‑furnishings sector.
Last year, Shao Hai Hui was named a global unicorn for the sixth consecutive year and showcased at the China International Fair for Trade in Services for the sixth straight year. Youwu was listed among China’s Top 500 Most Valuable Brands for the third year in a row, while Youwu and Haili Energy‑Saving were once again recognized as “Hidden Unicorns.” Haili Moentropy earned the “Seed Unicorn” designation just one month after its founding, and Haili New Materials received approval as a municipal‑level industrial research institute.
A new cycle, a fresh start, and unprecedented opportunities—by 2026, Shaohaihui will harness the full strength of its ecosystem to embark on a new journey. Across the entire industry and among all employees, an unrelenting drive is propelling us forward, as we strive to deliver an outstanding performance in celebration of Shaohaihui’s tenth anniversary.
Focusing on leveraging new materials to drive industrial transformation, efforts will be concentrated on “new products, new technologies, and new materials,” further enhancing the competitiveness of the new materials sector and accelerating the commercialization of innovative applications.
Focusing on intelligent transformation, we are launching multiple smart products, increasing the share of intelligent offerings, and strengthening talent support while iteratively enhancing our AI‑driven team.
Focusing on building online channels, we are leveraging the real‑world home‑setting resources of Yinghe Home Park to establish the Yinghe Live‑Streaming Base, positioning it as the primary launch platform for Shaohaihui products and strengthening our core competitive edge in the online space.
Focusing on building a world-class, highly competitive supply chain, we are leveraging digital and other advanced technologies to drive efficiency transformation, achieving industry-leading manufacturing productivity and establishing an industry‑first supply chain system.
At the ceremony, heads of each business unit outlined their annual and first-quarter objectives and action plans, signed performance‑commitment agreements, reinforced accountability, and refined task lists, all in an effort to secure a strong start to the year.

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