Full channel deep integration, less Haihui to create a new home retail ecology.
Release time:
2024-06-18 18:29
Source:
On the occasion of the 8th anniversary of the start-up,# Shaohai Huiyue's new series of columns were launched, decrypting and displaying in detail Shaohai Huihui's cutting-edge technical strength in the fields of smart residence and new materials, and exploring more possibilities brought by new quality productivity to life and industry.
Period, together to witness the small sea exchange to the outside to the inside of the full channel depth integration program, to explore the new industry of home retail.
The home industry and the home appliance industry are ushering in a new era of deep integration.
On the market side, the younger trend of home consumption is becoming more and more obvious, and the industry's pan-ecology is constantly upgrading, which promotes the continuous diversification and three-dimensional development of sales channels.
According to iResearch Consulting's "2024 China Home Market Consumption Insight Report", 96% of consumers learn about home product information through "online + offline" channels, further highlighting the value of establishing a sales channel that connects online and offline and promotes two-way mutual diversion.
Based on the advantages of the ecological platform of the smart home industry, Shaohaihui promotes the cross-industry strong alliance of high-quality enterprises, accelerates the drive of new scenarios and new channels, accelerates the cultivation of new quality productivity with innovative ecology, and promotes the integrated development of home improvement, home furnishing and home appliances.
On the one hand, Shaohaihui has joined hands with Sanyi to create the integration of household appliances, sharing brand, channel, supply chain and other resources, providing users with integrated and intelligent services with more efficient space utilization, more reasonable dynamic layout and stronger aesthetic perception, making the pain points such as the separation of household appliances layout and the difficulty of home decoration and renovation become "past tense".
On the other hand, Haier's full-house home, haili doors and windows, wadi home and other small haihui member enterprises have deeply integrated at the channel level, focusing on the creation of smart kitchen, living room and bedroom scenes, providing smart home solutions in one stop, avoiding users' difficulties in choosing between different brands, different shops, online or offline, reducing the cost, threshold and risks of home decoration, and reconstructing users' consumption experience.
In the high-level exhibitions such as 2024AWE, Shenzhen Design Week, and China Brand Expo that were intensively held in the first half of the year, Shaohaihui member companies "Baotuan" appeared to provide users with a full-process integrated service of solutions, customization, and delivery to achieve "1 1>2" effect.
At the same time, relying on platform-based resource empowerment, Haier Whole House Home and other enterprises have frequently reached cooperation with industry head bloggers to expand new retail integration such as online live broadcast and e-commerce channels.
In addition, Shaohaihui and its member enterprises jointly launched INxpark Hard River Home Park to experience the scene of "front store and back factory" in Qingdao CBD, to establish the retail entrance advantage of factory products directly to users, and to fully promote the transformation and upgrading of home retail.
On the production side, Shaohaihui innovates and applies industrial Internet and intelligent manufacturing, continuously optimizes the whole process system of design, supply chain, production, logistics, construction and service, and improves the quality and efficiency of the whole industry chain. Relying on the advantages of its own intelligent manufacturing plant, the retail industry extends from a single cabinet space category to wardrobes, even wooden doors, wall panels, whole-house customization, smart whole homes, etc., and adheres to green environmental protection and plate upgrading, continuously realizes product iteration of single category, and introduces new products such as EMA wooden doors and graphene wooden doors to meet the advanced needs of more scene integration.
Take the new product of graphene with wooden doors as an example. The graphene wooden door with house is made of full-function super new material graphite integrated board, which is made of organic material combined with inorganic mineral glue such as silicon calcium. It has eight functional advantages of anti-deformation, moisture-proof, heat preservation, heat insulation, mildew prevention, sound insulation, fire prevention and environmental protection. It has evolved and upgraded in the fields of moisture-proof, water-proof, non-combustible, sound insulation, heat preservation and heat insulation, and dimensional stability.
In terms of delivery and after-sales, Shaohaihui has set up an integrated delivery after-sales platform through more than 2100 terminals nationwide, with closed-loop monitoring of the whole process, so as to ensure digitalization and good experience of installation services and save users worry and effort.
Standing at the forefront of the industry, Shaohaihui uses the Internet of Things and big data as technical support to establish new standards for the development of the industry. With the accelerated development of home appliance integration, Shaohaihui will bring more targeted smart home solutions for users, and will also bring new growth space for the industry.
Related News
Shaohaihui Makes Life Smarter and Better
Contact Us
Telephone Number:
+86-532-58620881
Emali:
brandpr@shaohaihui.com
Contact Email for Overseas Business:
overseasdept@haierhome.com
Address:
Youzhu Smart Home Industry Park, 6th Fenhe Road, Jiaozhou, Qingdao, Shandong Province, China
Mobile Official Website
WeChat Official Account