Expanding domestic demand is the top priority among the ten major tasks for the year, with home decoration and kitchen and bathroom renovations taking the lead.

Release time:

2025-05-22 10:30

Source:

According to the Government Work Report, Among the ten tasks for 2025, "vigorously boosting consumption, improving investment efficiency, and comprehensively expanding domestic demand" ranks first, with 10 measures listed.

 

Specifically mentioned:

Implement a special action to boost consumption. Formulate special measures to enhance consumption capacity, increase high-quality supply, and improve the consumption environment, releasing diversified and differentiated consumption potential, and promoting the upgrading of consumption.

 

Allocate 300 billion yuan in ultra-long-term special government bonds to support the trade-in of consumer goods.

 

Innovate and enrich consumption scenarios, accelerate digital, green, and intelligent the development of new types of consumption.

 

…

 

01

2024: Positive Home Improvement Consumption

 

Following the nationwide launch of trade-in programs for automobiles, home appliances, and home improvement and kitchen and bathroom products in 2024, in 2025, the nation will further promote the trade-in of consumer goods with greater intensity, and the prosperity of related industries will continue to improve.

Judging from the performance in 2024, according to data from the Ministry of Commerce, the nationwide "trade-in" of consumer goods drove sales of related products exceeding 1.3 trillion yuan. Among these, approximately 60 million home improvement and kitchen and bathroom "renewal" subsidized products were sold, with sales of approximately 120 billion yuan.

 

According to industry insiders, home improvement and kitchen and bathroom consumption is closely linked to the real estate market, As the real estate market stabilizes and recovers, the potential for home improvement and kitchen and bathroom renewal will be further released and the sales of related products will also increase accordingly.

 

It is worth mentioning that this year's Government Work Report also specifically mentioned stabilizing the real estate market and ensuring the delivery of homes.

 

The report points out that continuous efforts will be made to promote the stabilization of the real estate market. Strengthen the implementation of urban village and dilapidated housing renovation. Promote the acquisition of existing commercial housing. Continue to do a good job in ensuring the delivery of homes.

All these signs reveal the huge opportunities in the home improvement and decoration market this year.

 

02

2025: From the National Level to Provincial Levels, Real Financial Support for Home Improvement and Kitchen and Bathroom "Renewal"

 

In fact, from the national level to various provinces and municipalities, this year, home improvement and kitchen and bathroom "renewal" will be used as the "main battlefield" for expanding the scope of consumer goods trade-in programs. 。

 

On January 27, the General Offices of the Ministry of Commerce and five other departments issued the "Notice on Doing a Good Job in the 2025 Home Improvement and Kitchen and Bathroom "Renewal" Work" (hereinafter referred to as the "Notice"). Similar to home appliance trade-in subsidies, according to the "Notice," individual consumers can enjoy subsidies when purchasing five major categories of products, including decoration materials, sanitary ware, furniture lighting, smart home products, and home aging-in-place renovation products. The specific subsidies will vary depending on the province or municipality.

 

After the release of the "Notice," provinces and municipalities such as Shandong, Guangdong, Jiangsu, Fujian, and Inner Mongolia have followed suit and introduced specific subsidy details.

 

For example, the Shandong Provincial Department of Commerce and five other departments issued the "Implementation Plan for Shandong Province's 2025 Home Improvement and Kitchen and Bathroom "Renewal" Program," proposing specific subsidy policies for the renewal of five major categories of products: decoration materials, sanitary ware, furniture lighting, smart home products, and home aging-in-place renovation products:

Among them, for sanitary ware products, subsidies are provided for four categories of products: smart toilets (smart toilet lids), bathroom cabinets, bathtubs, and sinks;

 

For furniture lighting products, subsidies are provided for four categories of products: smart lighting, sofas, bed frames, and mattresses, etc. (Policy Direct: Shandong Home Improvement and Kitchen and Bathroom "Renewal" Plan)

Overall, intelligent, green, environmentally friendly, and aging-in-place products will receive more policy support in the new round of home improvement and kitchen and bathroom "renewal".

 

For example, Shandong explicitly states that for products that meet the first-level or higher energy efficiency or water efficiency standards, subsidies will be provided at a rate not exceeding 20% of the actual sales price of the product; the subsidy standard for home aging-in-place renovation products should not exceed 30% of the actual sales price of the product.

03

Shaohai Hui: Promoting "Renewal" Packages Across the Entire Industry to Serve Users

 

For Shaohai Hui, which has been deeply cultivating the fields of smart home and green and environmentally friendly homes for many years,

 

is now facing a good opportunity for development.

 

Since its establishment, Shaohai Hui has always adhered to the integrated development model of home furnishing and home appliances, and has been at the forefront of the industry in terms of innovation in home consumption scenarios and product research and development.

 

 

Currently, Shaohai Hui has launched product packages for home improvement and kitchen and bathroom "renewal" covering the entire industry chain, including whole-house customization, doors and windows, bathroom facilities, and home soft furnishings, and placing greater emphasis on the intelligent, green, environmentally friendly, and energy-saving attributes of products to provide users with better product and service experiences.

 

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Expanding domestic demand is the top priority among the ten major tasks for the year, with home decoration and kitchen and bathroom renovations taking the lead.

Industry Observation | The "Four Generations of Homebodies" Era: Shaohai Hui Accelerates Industrial Transformation and Implementation

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