Shaohai Hui Smart Home Brand Cluster, jointly exploring the blue ocean of home consumption "renewal"


This year's China Brand Day has taken on richer connotations, coinciding with the rapid advancement of the artificial intelligence trend, the continuous increase in national efforts to boost consumption, and the national emphasis on "anti-involution."

 

On May 7, the "2025 China Brand Day Ninth Brand Development Co-creation Conference," hosted by China Brand magazine and China Brand website, was held in Beijing, with the theme of "Fair Competition and Brand Consumption."

 

In the home furnishing industry, with national consumer goods "trade-in" efforts being implemented, various regions are actively promoting home decoration and kitchen and bathroom "renewal" as a key area for boosting consumption. Seizing brand advantages to capture market share will be the main focus for home furnishing companies this year.

 

Since its establishment in 2016, Shaohai Hui has built a smart home industry platform, using technology, capital, and talent to comprehensively empower various small and medium-sized home furnishing enterprises and establishing a complete smart home brand cluster.

 

On the B-end, Haili firmly holds the position of a leader in green building technology scenario solutions, continuously exploring innovative technologies such as prefabrication and new materials, improving product quality, optimizing production processes, and implementing numerous benchmark projects nationwide, ensuring brand building with exquisite craftsmanship and quality steadily and surely.

 

At the same time, Haili has incubated and cultivated Haili Energy Saving, Haili Sanitary Ware, Haili New Materials, and other emerging enterprises, empowering brands to help enterprises open up markets and achieve rapid development.

 

For example, Haili Energy Saving and Haili Sanitary Ware have already enjoyed an excellent reputation in the market, recently winning multiple strategic bids, including the Wuhan Urban Construction Group's 2025-2026 aluminum alloy window strategic procurement and the Shijiazhuang Gaotou 2025-2027 sanitary ware strategic procurement.

 

 

Haili New Materials has achieved mass production of carbon ceramic specific application products and magnesium alloy die castings, and is accelerating the application of various products in aerospace, automotive, 3C, and general home furnishing fields, leading the new materials sector.

 

On the C-end, Youwu Smart has been selected as a new generation of "Qingdao Golden Flower" cultivation enterprise for five consecutive years, and is a new business card for Qingdao's construction of a "brand city."

 

Currently, Youwu Smart has successively cultivated and integrated Youwu, Boloni, and Haier Whole House Home Furnishing and other customized home furnishing brands, each brand with a clear positioning, able to fully meet the needs of different user groups. In 2024, Youwu once again ranked on the list of China's 500 most valuable brands, with a brand value of 19.351 billion, achieving high brand awareness and value.

 

Among them, Youwu is the first domestic enterprise to apply artificial intelligence and the Internet of Things technologies to home scenarios, bringing users a life full of black technology.

 

At the same time, focusing on users' health needs, combined with intelligent technology, core technologies such as cabinet sterilization, cabinet purification, and voice control are applied to home scenarios, allowing wardrobes to have purification and mite removal functions, achieving a perfect combination of smart devices and home scenarios.

 

Boloni uses "master design" + "German quality" + "industrial assembly" as its core advantages, allowing homes to present the ultimate artistic aesthetics.

 

Series such as Zhijing MAX and Conductor create multi-functional dining and kitchen halls, presenting a modern living space integrating smart home appliances, efficient lighting, and streamlined design, allowing the home to exude "emotional beauty" everywhere and providing emotional value for each family member.

 

Haier Whole House Home Furnishing relies on Haier home appliances' intelligent genes, combined with the integration trend of home appliances and home furnishings, to provide users with diverse lifestyles.

 

 

Leading the creation of personality homes, such as dopamine color matching to create a colorful social space for Generation Z, and a creamy style to create an atmosphere of "healing" space for Generation I, coupled with an intelligent storage system and environmentally friendly materials, enhancing the quality of life in the details, meeting users' imagination and pursuit of quality life.

 

In addition, deeply cultivating digital customized furniture, Wodi Home Furnishing, adhering to the service concept of "You choose the materials, Wodi customizes," creates high-quality, warm homes for users.

 

For example, healthy smart sofa products innovatively incorporate "AI health detection system" and "electric auxiliary heating" technology highlights, intimately protecting home health, with real-time report output during on-site experience, combining heating function, health check function, and comfort and playfulness.

 

 

In addition, the Lawrence multi-functional electric leather sofa is different from traditional sofas, with advantages such as intelligent interconnection, modular combination, and dual-purpose. The sofa is composed of multiple independent modules, which can be spliced at will according to the living room layout and personal preferences, flexibly adapting to different spaces. In addition, in the field of intelligent interconnection, through the smart home app, it can be linked with home appliances and lighting throughout the house. Just softly call "Xiaoyou Xiaoyou," and the sofa will quickly respond, adjusting the backrest angle by itself, allowing the home environment to instantly switch to the ideal state.

 

On the manufacturing end, Zibo Wodi Home Furnishing's own 3000㎡ factory introduces advanced intelligent manufacturing technology, implementing full-process fine control from design and development to production implementation, ensuring that users can feel the brand's "reliable and trustworthy" temperature at every touch point.

 

With the arrival of major industry changes, brand building for home furnishing enterprises has entered a new stage. Based on the advantages of the smart home brand cluster, Shaohai Hui's various brands will better leverage synergy, create new development increments, and jointly explore the new blue ocean of home "renewal" consumption.