The Haier Whole House Furniture Dealer Conference was held, with differentiated products leading the industry forward.
Release time:
2025-02-08 11:18
Source:
1月12-13日，海尔全屋家居“破局而生 乘势而起”全国经销商大会在苏州召开。
博洛尼、海骊门窗、沃棣家居及三翼鸟场景生态品牌联合亮相，带来全新产品和招商政策分享，强调在当前复杂多元的市场中，坚定增长的决心，创出家居零售战略转型新态势。
当前，家居消费领域正上演着新一轮迭代与进化：一站配齐、健康环保、高颜有品、省心省力，已然跃升为新势力人群的核心聚焦点。因势而变，乘势而起。海尔全屋家居总经理蔡兴国发布2025年的战略规划。
“在宏观中顺势而为，在微观中大有可为”，用户在变，市场在变，海尔全屋家居在变化中凝结持续向上之力，深度融合博洛尼、海骊门窗、沃棣家居及三翼鸟场景生态品牌，塑造差异化产品矩阵，提供高品质家居解决方案。
现场，海尔全屋家居发布原木风、中古风、法式风、轻奢风四款新品，延续有颜值、有故事、有高性价比的产品路线，设计、选材、工艺等方面全面进阶。
与此同时，海尔全屋家居坚持周期短、交付稳、品质良的核心交付价值，通过电商、国补、达人多矩阵运营，为用户提供一站式解决方案，为经销商伙伴支持赋能。
本次发布会上，海骊门窗重点展示25年新品系列——天宸·无界。无界系列集美·净·优·稳为一体，明星产品天宸·无界S85Y极窄隐扇窗为用户带来极致的视觉享受。
相比传统系统窗，天宸S85Y搭接处最窄可视面达16mm，相比常见的27mm降低41%厚度，能够有效增加室内的采光面积，带来极致的视觉体验，同时窗户外侧无拼缝、内侧框扇齐平的设计，使整个产品浑然一体，宛若天成。
当下，消费者常常面临产品选择单一、智能产品互不联通等问题，为让消费者省心省力，沃棣家居提供免费模块化定制服务，并加入如语音遥控、APP智联等功能的智能模块，从空间维度到风格偏好，满足个性化、数字化定制需求。
此外，沃棣家居精心打造一系列家具新品，例如满足大宅需求的高定设计沙发、餐桌和茶几，内置止鼾、零重力、瑜伽、观影等模式的智能床垫，以及无级分区专利技术加持，贴合释压的自适应床垫等，全面覆盖不同消费者的家居需求。
2025年，海尔全屋家居将继续携手博洛尼、海骊门窗、沃棣家居及三翼鸟等合作伙伴，抢抓渠道驱动的机遇，发挥产品迭代升级优势，迈入能力进化的新阶段，共同引领家居消费新一轮变革。
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