Recently, the “Strengthen Foundations, Pool Capabilities, and Embark on a New Journey” 2026 Haier Whole-House Furniture Dealer Conference was held in Jinan. Collaborating with Boloni, Haili Doors & Windows, Wodi Home Furnishings, and other partners, Haier Whole-House Furniture unveiled its 2026 product lineup, new policies, and supply-chain support plans, aiming to provide comprehensive empowerment to dealers and fuel high-quality growth in the year ahead.

Haier Whole-House Solutions and Boloni’s National Dealer Conference were held with great fanfare, seizing the momentum to forge ahead and embark on a new journey.
2026-05-04 07:13·Shao Hai Hui
Recently, the “Strengthen Foundations, Pool Capabilities, and Embark on a New Journey” 2026 Haier Whole-House Furniture Dealer Conference was held in Jinan. Collaborating with Boloni, Haili Doors & Windows, Wodi Home Furnishings, and other partners, Haier Whole-House Furniture unveiled its 2026 product lineup, new policies, and supply-chain support plans, aiming to provide comprehensive empowerment to dealers and fuel high-quality growth in the year ahead.

Prior to this, Boloni’s “Stable Growth, Bold Innovation” 2026 National Dealer Partner Conference was held in Beijing, where the company unveiled its globally pioneering Boloni No. 1 Scenario Experience Center—designed to empower its dealers.

In recent years, the home‑furnishings industry has moved beyond its era of rapid market‑size expansion and entered a phase of high‑quality development, where competition hinges on technology, product innovation, and customer service.

Meanwhile, as the “good home” era takes hold, the underlying logic of home‑related consumption is being reshaped. Consumers are increasingly seeking emotional resonance in their living spaces, hoping that smart home products will become even smarter and make homes more comfortable, while also enabling personalized self‑expression.

In the face of new opportunities brought by industry transformation and evolving consumer demands, Shaohaihui has seized the momentum, proactively embraced innovation, and leveraged its brand‑leading edge. By deploying more comprehensive support measures and a more competitive product portfolio, it empowers its distributors and takes the lead in accelerating market penetration.

Haier Whole-House Furniture:

Leveraging industry-chain resources to build a collaborative ecosystem.

At this Haier Whole‑Home Furnishings Dealer Conference, attendees toured digital factories and experienced flagship offline stores, while Haier’s whole‑home furnishing division unveiled policies on store development and supply‑chain support. Brands such as Boloni, Haili Doors & Windows, and Wodi Home also launched new products, and a series of new‑media marketing empowerment initiatives were announced. By leveraging the full‑industry‑chain resources of Shaohaihui, Haier Whole‑Home Furnishings has built a robust support system for its dealers.

At the event, Cai Xingguo, General Manager of Haier Whole-House Furniture, presented the company’s 2026 strategic plan, detailing its initiatives—grounded in user needs—in areas such as smart storage systems, cutting-edge technologies, and the use of eco-friendly materials, while also outlining a vision for building a collaborative ecosystem by leveraging resources across the industry chain.

Zhang Bo, General Manager of Haier’s Whole-House Furniture Division, unveiled key policies for 2026, including marketing support, channel‑development assistance, and training initiatives. These measures set the strategic direction for capitalizing on the year‑start consumer boom, providing dealers with clear guidance to seize market opportunities.

Specifically in terms of dealer support, Haier Whole‑Home Furnishings will orient its product evolution around three core pillars—smart storage system optimization, eco‑friendly material upgrades, and expanded intelligent interaction features—and will implement three key execution requirements—scenario‑based merchandising, experiential engagement, and digital guided presentations—to help retail outlets boost conversion rates.

In terms of supply-chain assurance, Haier Whole-House Furniture will drive supply-chain upgrades across three key dimensions—production, logistics, and after-sales—by boosting manufacturing capacity, implementing smart warehousing, and optimizing its nationwide logistics network. With a commitment to “48-hour response and 72-hour delivery,” it is laying a solid foundation for seamless end‑customer fulfillment.

In terms of new‑media marketing empowerment, Haier Whole‑Home Furnishings will establish content‑creation support and online customer‑acquisition training programs across platforms such as Douyin and Video Accounts, along with a coordinated “headquarters‑driven traffic + terminal‑level conversion” mechanism, helping distributors capitalize on the online traffic dividend.

Boloni, Wodi Home, and Haili Doors & Windows each unveiled new offerings—soft‑furnishing products, eco‑friendly furniture, and eco‑friendly doors and windows—completing the closed-loop ecosystem for the entire home.

Boloni:

Focusing on three key areas to elevate our services, we ensure that every home exudes both refined quality and warm comfort.

The Boloni Dealer Conference featured an in-depth dialogue on branding, design, and service, bringing together dealers from across the country and leading international design luminaries to explore how to transform every home’s spatial experience into an ideal solution that seamlessly blends sophistication with warmth.

The newly inaugurated Bologna Global No. 1 Scenario Experience Center is a tangible embodiment of this very concept—

Unlike traditional product showrooms, Boloni’s Global No. 1 Scenario Experience Center seamlessly integrates a sleep‑experience zone, full‑scene model apartments, art exhibitions, and cultural salons, creating a powerful magnet for a beautiful home life. It aims to inspire visitors to choose a comprehensive spatial design simply because they love a particular lifestyle—“paying for the emotional experience of home.”

Here, whether you’re transitioning from a couple’s life to a family of three, or moving from a career‑driven professional to a retired couple, you’ll find solutions tailored to every stage of life—dedicated to designing spaces that adapt to people, rather than forcing people to adapt to them.

In 2026, Boloni will leverage its Global No. 1 Scenario Experience Center as a key engine for growth, further empowering its dealers and enabling visitors to envision the future of their homes in advance.

Specifically, on the product front, Boloni’s product portfolio will continue to evolve: on the one hand, it will refine its premium line to even higher standards, aligning design details, craftsmanship, and materials with international benchmarks to meet the needs of families that value a sophisticated lifestyle; on the other hand, it will streamline its mass-market offerings by extending key advantages of the premium range—such as eco-friendly processes and user‑centric design—to lower price points, ensuring that consumers across all budget tiers can enjoy the same baseline quality and reliability.

On the service front, Boloni will continue to enhance its service system across three key pillars—experience enhancement, assurance improvement, and response optimization—while further strengthening collaboration among design, delivery, and dealers.

For example, to meet demands such as renovating older homes and upgrading to high-end finishes, we leverage local expertise to deliver tailored, end-to‑end solutions that ensure precise matching and efficient implementation. For upscale projects like large residences and villas, our headquarters offers a dedicated full‑service package—spanning design, production, delivery, and after-sales support—ensuring that every detail of high‑end space creation is executed to perfection.

Building on quality to outpace market competition, and putting service at the heart of creating an ideal lifestyle. By 2026, Shaohaihui will join forces with distributors nationwide, focusing on industry‑leading differentiated competitiveness and cutting‑edge smart‑technology advantages. We will resonate in sync with market transformations and evolve alongside evolving customer needs, turning every home into a personalized space that embodies the homeowner’s vision.