The trend of comprehensive integration, less Haihui the whole industrial chain resources become a growth weapon.
Release time:
2024-02-29 17:55
Source:
At present, the trend of business aggregation and scene evolution in the home market is significant. Many companies are undergoing a new round of changes, constantly adjusting their strategies and seeking new growth.
In particular, the underlying logic of consumption has changed. Consumers are eager for one-step, one-stop purchase, integrated services, cross-border cooperation and integration, and "what you see is what you get" scenario reconstruction has become inevitable.
For a long time, Shaohaihui has been committed to creating China's largest ecological platform for smart home industry, continuously integrating resources and empowering development for 66 member enterprises. In the face of a new round of industrial transformation, Shaohaihui insists on playing the role of a platform, promoting cross-border cooperation, promoting industrial integration, and promoting the interconnection and sharing of the upstream and downstream of the industrial chain based on the expertise of each enterprise.
In 2024, Shaohaihui will focus on "establishing industry leadership, channel strategy and new road", adhere to the "2 4 3" strategic plan, take industrial transformation as the core, retail transformation and technological transformation as the support, accelerate the expansion of new track and achieve a comprehensive breakthrough.
On the ToC side, Shaohaihui combines Haier's home brands such as whole house home, house, Haili doors and windows, Wadi home and so on, giving full play to the expertise of various enterprises in sub-sectors such as cabinet and electricity integration, smart home, system doors and windows, furniture soft decoration, etc., bringing all products into the scene of three-wing bird smart integration, creating a smart home model, facing the needs of consumers, and shortening the chain of consumers' home decoration, respond to market changes in a more timely manner and recreate new consumer scenarios.
As a representative of Shaohaihui's retail end, Haier's whole-house home focuses on the concept of cabinet and electricity integration. Aiming at the pain points of users who decorate first and then choose household appliances, Haier's whole-house home uses cabinet and electricity integration, providing a complete set of solutions for home decoration, allowing cabinets and electrical appliances to be embedded freely in scientific layout, and creating exclusive after-sales service integrating transportation, installation and service.
From a single cabinet to a cabinet wardrobe, from the whole house customization to the cabinet and electric integration, Haier's whole house home has achieved the perfect integration of home appliance cabinet space, presenting a perfect home solution for users.
ToB end, less Haihui strong promotion of Haiyi housing, housing technology, Boloni hardcover, Haiyi energy saving, Haiyi bathroom, Qin Heng construction technology, Wodi home and other member enterprises omni-channel integration and development, forming a joint force, and constantly take a single to grab the market.
Through the establishment of cooperation and sharing platforms by various enterprises in regions and channels, we can maintain the exchange and sharing of information and resources, give full play to our strong import ability, provide new customized multi-industry services, and accelerate the extension and extensive layout of the industrial chain.
Nowadays, the home furnishing industry has entered the "internal rolling stage". It is foreseeable that Shaohaihui will use the B- end and C- end to work together to play a "combined punch" of integrated development, provide packaging and program-based services, and maximize the realization of the industrial chain. The integrated and symbiotic development of the company will help companies grow bigger and stronger in market changes.
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