On January 22, the dealer conference and new product launch conference of "new integration, creation, change and common beauty" was opened in Qingdao.

Haier's four outstanding home brands, namely, the whole house home, the house, the Haili doors and windows, and the Wadi home, appeared together, bringing new products and investment promotion policies to share, and drawing a blueprint for the development of partners across the country in the new year.

Haier Whole House Home

Embrace Change, Anchor the New Direction of Electric Fusion of Cabinet

In 2024, the home industry game intensified, from the "inner volume" of the whole house custom track to highlight the tight encirclement, to achieve industry leadership, Haier whole house home new topic.

Driven by a new round of change, Haier's whole house home focuses on creating the differentiated advantages of "whole house intelligence, cabinet and electricity integration", adhering to the standardized advantages of "environmental protection and health, space storage, product high color", creating multi-category profit combination products and creating a new experience of home scene.

At the scene, Haier's whole house brought H5 pure, H7 Benzhen and H9 Chunyi series of new products to share, creating kitchen, living room, bedroom, tea room and other whole life scenes customized to interpret a better life.

Take H5 pure kitchen space as an example. The kitchen scene focuses on the integration of cabinet and electricity, and introduces the "kitchen companion" series, which can be adapted to many cooking and baking equipment such as refrigerators and dishwashers. The corner area is equipped with "exclusive storage for small household appliances", and the cabinet is equipped with super storage systems such as kitchen baskets to increase the storage rate by 20%. At the same time, the minibar design of the wine cabinet can complete operations such as wine storage, sober up and bartending in an independent space, bring the cure of "1 ㎡" and realize the freedom of wine tasting at home.

In addition, Haier's whole-house home will be healthy and environmentally friendly, intelligent technology concepts throughout the entire product matrix, the cabinet using net aldehyde antibacterial ENF substrate, no aldehyde addition, antibacterial coating is healthier.

There is a house:

Smart life, focus on the scene, intelligent new beginning.

There is a house is the domestic earlier layout of smart home scene of the enterprise representative, to provide users with both aesthetic and scientific and technological sense of smart home experience.

In the new E3 fashion series products, there are houses that upgrade the intelligent module system of products through the design concept of functional modularization and scene intelligence, release intelligent shoe cabinets, sideboard cabinets and other products, carry plasma + superoxide ion sterilization chain group technology, can oxidize and decompose bacteria, fungi, etc., and the total sterilization rate of shoe cabinet space is 98.6.

In the field of intelligent single products, there is a newly released series of intelligent cabinets with houses and clouds. The integrated design of cabinets and electricity can be adapted to multiple scenes such as shoe cabinets, wardrobes, kitchens, etc., providing various functions of sterilization, odor removal and purification, and carrying various intelligent controls such as human feeling, door control and hand scanning control. The intelligent interconnection of multiple spaces presents a whole-process intelligent scheme for home scenes.

Haili doors and windows:

Leading advantage, casting a new benchmark for quality doors and windows

Haili Doors and Windows is committed to providing high-performance system door and window solutions. With technological innovation and its own manufacturing, products, services and marketing advantages, it continues to build a benchmark for industry capabilities.

At the manufacturing end, Haili's own production plant for doors and windows is equipped with several sets of automatic production lines and integrates ERP order system, which can complete high-speed design drawing and drawing to meet the order demand of the national market.

At the product end, Haili doors and windows focus on the differentiation advantages of raw materials. The series of products adopt European standard 6060-T66 aluminum, Akzo Nobel paint finish in the Netherlands, Tylenol air insulation strip PA66 + 25GF% imported from Germany, automobile grade 4SG glass, etc. to create industry-leading quality assurance.

At the press conference, Haili doors and windows brought the release of new products of Tianshang AI85 smart window. Through the integration of perception, analysis, intervention and interaction technologies, intelligent opening and closing of indoor and outdoor environmental monitoring and automatic shading of light perception are realized, helping to manage indoor healthy microclimate, realizing 75% energy saving effect and providing new experience of healthy life at home.

In addition, on the marketing service side, Haili doors and Windows responded in an all-round way to assist stores in acquiring customers, diversified customer channels, and realized all-round traffic acquisition from the public domain to the private domain, further helping stores to become bigger and stronger.

Wodi Home:

Users create together to create a new model for product integration

"Yan value consumption" wave rise, the home industry into the design aesthetics driven era.

Wadi Home Furnishing combines the current mainstream fashion elements, accurately meets the needs of users, and releases new fashion products and Avanti series, which perfectly integrates the color, material and function of the products, and makes furniture items such as sofas, dining tables and chairs, tea tables, beds and other furniture items become the extension of life aesthetics.

At the same time, Wodi Home continued to build retail model stores, and the three-wing bird scene integration to create a smart scene landing. At present, the "one-bedroom" model room built by Wodi Home and Three Wings Bird has been unveiled at many industry events such as Guangzhou Design Week and China Construction Expo.

In the face of the new situation and situation, Haier's whole house home, house, Haili doors and windows, and Wadi home have issued the latest investment promotion policy and improved the multi-channel layout in order to further enable the performance growth of dealers. From the ports of design, channel, marketing, sales, factory, delivery, etc., Haier's whole house home, Haili doors and windows, and Wodi's home provide diversified tactical methods for store customer drainage and transaction realization, enabling dealers to efficiently improve operation efficiency. Lian Jingjin, founding partner of Shaohaihui, said that the rich product structure and integrated channel capabilities are the focus of the growth of the headquarters to empower dealers. In 2024, Shaohaihui will continue to support dealers to take the initiative to "go out", actively embrace change, dare to seek change, and take the "fast lane" of development ".

In 2024, Haier's whole-house home, house, Haili doors and windows, and Wadi Home will continue to work with partners to seize the opportunity driven by channels, give full play to the advantages of iterative product upgrading, enter a new stage of capability evolution, and jointly lead a new round of changes in household consumption.