Shaohaihui was rated as the most valuable new brand in 2024
Release time:
2024-05-23 11:26
Source:
On May 22, the 2024 "Brand and Business" Innovation Summit was held in Beijing. The 2024 "Brand and Business" list of the most commercially valuable brands was released on the spot. Shaohaihui, as the image benchmark for brand innovation and development, was awarded the most commercially valuable brand of 2024.
Nowadays, brand innovation is an important transformative force to promote business growth. More and more brands quickly increase their market share through active brand building and brand actions, and fully demonstrate the innovative strength and unique charm of Chinese brands.
This award means that Shaohaihui continues to dig deep into the brand "moat", relying on forward-looking insight, innovation and market control to continuously break through category positioning, set up industry benchmarks and meet the vision of a smarter and better life.
Shaohaihui is deeply engaged in the field of smart living, broadens the new material track, and is committed to creating China's largest smart home industry ecological platform. In the process of 8 years of entrepreneurship, Shaohaihui is driven by brand value, and integrates with member enterprises to create, fine operation to establish a brand ecological community, bigger and stronger local brands, and build new industrial synergies.
At the same time, Shaohaihui has joined hands with member enterprises to give full play to the advantages of the brand platform, to open up the links and connect the nodes with the strategic layout of digital intelligence, to strongly promote the integration and development of the whole channel, to consolidate the core competitiveness from the inside to the outside, to continuously strengthen and extend the supply chain of the industrial chain, and to form a differentiated advantage.
On the production side, Shaohaihui adheres to the in-depth layout and refined operation of the entire industrial chain. It has 17 industrial parks in Qingdao, Jinan, Hebi, Henan, Xianning, Hubei and other places, and innovatively applies industrial Internet, intelligent manufacturing and other technologies to realize automation and informatization., Lean integration, efficient operation, to meet market needs across the country.
In Qingdao, Haili Doors and Windows Digital Factory relies on the continuous investment in the digital construction of Shaohaihui Industrial Internet Platform, and uses BIM technology and ERP system as new productivity tools to accurately and effectively improve the production efficiency of the factory.
For example, after the front-end scheme is confirmed, the production order can be quickly transferred to the factory through online transmission to form a bill of materials, solving the information lag caused by multiple interfaces. At the same time, the online bill of materials can be shared instantaneously on multiple platforms, running through core links such as research and development, production, sales, warehousing, logistics, and services, accelerating the production process and achieving double-rise in product efficiency.
On the basis of its own digital intelligence industry chain, Shaohaihui extends the advantages of the production end to the user end, landing in the scene experience center of the front store and the back factory of the hard river home park, allowing users to directly interact with the source manufacturer, providing users with new consumption experiences such as space design, furniture purchase, intelligent scene and knowledge sharing.
In addition, Shaohaihui continues to create new demand to lead the industry to renew, jointly upgrade the integration scheme of household appliances with the three-wing bird scene brand, and help Haier whole house home and other enterprises to adjust their marketing strategies, cooperate with e-commerce and live broadcast platforms, use big data to analyze consumer demand, and promote retail transformation and upgrading.
On the occasion of the 8th anniversary of entrepreneurship, Shaohai Huizheng set sail in a new way. In the next step, Shaohaihui will continue to play a driving role in brand value, help the development of smart housing and new materials with unlimited innovation, and continue to explore a greener, smarter and sustainable development path.
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