Haier Whole House Home Innovation Breaks the Application Barriers of Scene Function
Release time:
2024-05-11 11:45
Source:
From May 10th to 14th, the 2024 China Brand Expo co-sponsored by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission, the State Administration of Market Supervision, and the State Intellectual Property Office opened in Shanghai.
As one of the 8th series of activities of China Brand Day, the offline exhibition scale of this year's China Expo is about 70000 square meters, with preface hall, enterprise exhibition area, local exhibition area, special exhibition area and beautiful market to show the new achievements of Chinese brand development in all directions and from various angles.
Haier's whole house home with the latest concept and achievements of home appliance integration, combined with high-end home appliance brand casarte, appeared in Qingdao exhibition area, bringing "beautiful and intelligent life" to the majority of users ".
idea innovation
High-end quality experience re-upgrade
China's home improvement industry is currently in a stage of rapid development. According to the 2023 China Home Decoration Industry Research Report, the overall size of China's home decoration market will reach about 7 trillion yuan in 2030, with an average annual growth rate of more than 6%.
In this context, consumer demand for home improvement has also undergone new changes. With generation Z becoming the main force of home decoration consumption, young consumers have more different views on the definition of "home". Compared with the same model room style, they prefer to have a "home" with emotional value ".
Haier's whole-house home deep-cultivated industry for 23 years, innovative home appliance integration concept, the first to enter the era of brand and quality coexistence, to promote the integration of home appliances trend to achieve high-speed growth.
On the one hand, in response to the individual needs of young consumers, Haier's whole-house home has made efforts to highlight the local micro-changes of personality, such as kitchens, bathrooms, game rooms, bars, etc., which have become the "keys" for young people to explore the emotional value of home life ".
On the other hand, based on the development of consumer demand from pure "functionality" to "scene", Haier's whole-house home has reached the pain points of "patchwork" and disharmony of home style in the past, building an integrated spatial order, making home appliances and cabinets consistent and complementary in color, texture, proportion, function and other directions, leading the industry to change from "doing more" to "doing more.
science and technology innovation
Break the application barriers of scene function
A few days ago, Haier's whole house home won the honors of Netease's "2024 Home Furnishing Industry Service Model" and Shandong Furniture Association's "Famous Brand of Environmental Protection Furniture.
Behind the market lead is the scientific and technological innovation achievements led by Haier's whole house home. At this exhibition, Haier's whole house home led the home decoration design with scene experience, incorporating original technologies such as intelligent killing module, space hiding and three-dimensional storage, bringing continuous upgrading of intelligent, environmental protection and convenient experience to users.
Taking the kitchen scene as an example, Haier's whole-house home integrates the overall space layout, water and electricity renovation, cabinet customization and other links, and unites high-end household appliance brands to unlock the flat-embedded aesthetics of the kitchen, so that the size of the cabinet can be perfectly adapted to the electrical appliances, thus truly realizing the integration of cabinet and electricity and improving the use experience of the kitchen.
In addition, Haier's whole-house home has continuously evolved in design, supply chain, quality control, delivery and other aspects, cultivating self-supporting workers, and combining three-winged birds to build an integrated platform for delivery and installation, thus continuously refreshing the new height of home improvement service.
With innovation as the background, Haier Home Furnishing continues to explore cutting-edge technologies and applications, integrating the positioning of "domestic goods brand" into the new stage of development, and bringing more industry users a new experience of smart and beautiful life.
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